Facebook Tests Silent Auto-Play For User Videos In Mobile Feed, Foreshadowing Video Ads


In a test that could make News Feed more engaging and pave the way for video ads, Facebook’s mobile feed will start auto-playing user-uploaded videos in-line when they’re scrolled over for a small subset of US iOS and Android users. Videos play silently until tapped to full-screen, which feels slick. Facebook is expected to soon launch a new video ad unit, which might draw on this test’s feedback.

For now, though, auto-play is only for videos uploaded to Facebook by users to their profile or verified Page, or by bands and musicians. Brands will have to wait. Links to YouTube and other off-Facebook video sources that currently appear embedded in the feed won’t auto-play. The feature only works for videos uploaded to Facebook directly, or via apps like Instagram and others that save an instance of the video to your profile.

Consumer Video Test Screenshot TechCrunch

Hands-On With Auto-Play Video

I got to play around…

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